In a planet the place tech CEOs typically sustain meticulously curated company personas, Mariya Nurislamova stands out for embracing a path that couple dare to tread. As being the co-founder and CEO of Scentbird, one of many major fragrance membership providers in North The usa, Mariya has proven herself being a ahead-pondering business enterprise chief. But over and above her accomplishment in the company planet, she has also emerged to be a spiritual guide and intuitive Instructor, a change she shares brazenly via her YouTube channel, “This is certainly Mariya.”
This convergence of commerce and cosmic consciousness helps make Mariya Nurislamova one of the most unconventional—and compelling—figures in the trendy entrepreneurial landscape.
Developing Scentbird: A Fragrance Disruptor
Mariya’s organization occupation took flight in 2014 when she co-Started Scentbird, an organization meant to make designer fragrances additional available through a month to month membership design. Modeled soon after Netflix, but for perfume enthusiasts, Scentbird quickly became a go-to System for fragrance discovery. Beneath her leadership, the company grew to provide in excess of 700,000 subscribers, offering usage of greater than 800 fragrances from big worldwide brands.
With a powerful Basis in brand system, offer chain logistics, and internet marketing, Mariya productively attracted enterprise cash, participated during the Y Combinator accelerator, and helped Scentbird scale right into a $100M+ profits firm. She later expanded her portfolio with Deck of Scarlet, a elegance manufacturer, and Drift, a car or truck fragrance company.
But whilst her track record while in the startup environment was soaring, Mariya was quietly going through a spiritual transformation that may before long spill into the public eye.
The Awakening: A Shift to Spirituality
All around 2018, Mariya seasoned what she referred to as a spiritual awakening. This inner evolution encouraged her to dive into metaphysics, Strength function, meditation, and intuitive channeling. As she deepened her spiritual practice, she started generating articles to aid Other individuals investigate their very own consciousness, in the end launching her YouTube channel “This is certainly Mariya.”
The channel, which now has more than one hundred,000 subscribers, options a wide range of written content—guided meditations, soul healing tactics, chakra function, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply particular. She invitations her viewers to attach with by themselves, the divine, and also the unseen energies that shape our day by day life.
Her followers often describe her content material as transformative, and she has cultivated a deeply loyal spiritual viewers by way of dependable engagement and authenticity.
Controversy within the Crossroads of Identification
Although several have embraced Mariya’s dual id, Some others have elevated eyebrows—specially as her metaphysical beliefs are becoming far more publicly noticeable. In 2024, a function by The Business of Vogue spotlighted the tension involving her roles like a tech CEO and a spiritual Instructor.
A few of Mariya’s statements—such as opinions on different therapeutic, extraterrestrial beings, and controversial sights on historical figures—sparked backlash from individuals, influencers, and also previous collaborators. Quite a few attractiveness influencers severed ties with Scentbird, citing irritation with Mariya’s spiritual rhetoric. Social networking community forums debated the appropriateness of her beliefs in relation to her Management situation in a mainstream manufacturer.
In response, Mariya clarified that her spiritual teachings are own and offered below her very first title only, deliberately divided from her Experienced id. Nevertheless the controversy opened up a broader discussion about regardless of whether public figures can—or should really—compartmentalize their beliefs from the age of transparency.
The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Whilst lots of founders try to maintain a picture of neutrality, she has picked to point out up as her entire self. This degree of transparency is often equally magnetic and polarizing.
On 1 hand, her authenticity is refreshing. She delivers psychological intelligence and mindfulness to an business generally concentrated solely on scale and system. On one other, her outspokenness about spiritual subject areas invites scrutiny, especially in an era when on the web content can swiftly go viral and provoke strong reactions.
However, Mariya’s tactic speaks into a further cultural change. As more and more people investigate wellness, consciousness, and personal improvement, figures like her—who bridge the spiritual and substance worlds—may perhaps grow to be additional common, not considerably less.
Businesswoman. Mystic. Influencer.
In addition to working her corporations and YouTube channel, Mariya has crafted an ecosystem of spiritual choices. She hosts retreats, features personal channeling classes, sells spiritual tools, and it has even revealed a e-book titled 72 Keys to Manifestation. She’s fundamentally made a parallel company from the spiritual Place—completely individual from her purpose at Scentbird, nevertheless just as structured and scalable.
Her spiritual manufacturer, like her attractiveness manufacturer, is international, polished, and encounter-driven. It’s clear that Mariya applies precisely the same standard of focus and creativity to the two spheres of her lifetime. Whether or not major a crew of developers or channeling divine Strength for the guided meditation, she delivers with clarity and conviction.
The Highway Forward
Mariya Nurislamova’s journey raises critical questions about id, leadership, and public life. Can a tech CEO even be a mystic? Need to organization leaders share their private beliefs with the general public? What takes place when These beliefs obstacle common norms?
Regardless of the responses, Mariya continues to walk her path unapologetically. She signifies a fresh technology of entrepreneurs—types who aren’t frightened to be complex, spiritual, and multidimensional. Her boldness could possibly Expense her some partnerships, but In addition it earns her admiration from those that price reality about conformity.
In the end, Mariya Nurislamova isn’t just redefining what this means for being a CEO. She’s redefining what this means for being whole.
Mariya Nurislamova life within the intersection of logic and intuition, organization and spirit, Management and vulnerability. Her Tale is really a bold testament to living authentically, even though that authenticity comes along with threat. As she carries on to expand her twin empire—each earthly and cosmic—she invitations us all to contemplate what it means to lead with soul.
No matter if the thing is her to mariya nurislamova scentbird be a visionary or perhaps a provocateur, something is for certain: Mariya Nurislamova isn't afraid to interrupt the mold.